Social Media and Suits – The Myth of Sophistication

“When do you work? 
You always seem to be online!”

A question I asked of a social media forward fundraising consultant I was learning from in 2011. Yesterday, finally a peer asked that of me. 

So the time has come for me to spill my secret because when it comes to my social media abilities ( and my style of dress ) the work guru is being raised too much. And I despise the work guru almost as much as I despise the word schmooze… yuck.

Yes. It’s true. I’m not half as sophisticated and tech friendly ( or suit happy ) as people think.

See lots of tweets during the day?
Sorry, I’m not even online.
I am robo-tweeting.

How inauthentic Paul! Like anything, it’s about time management. In 2011 I learned that I needed to schedule my tweets. 80% of which used to take place between 9pm and Midnight when I’m online most after my family goes to sleep ) . Now I schedule tweets during the three most popular twitter-reader times of the day for my network:

Work skills content: 9am to 10am
Sector information content: 2pm to 4pm
Community content:  7pm to 8pm

And thanks to Tweetdeck and my Blackberry I get notifications when someone mentions me and I can engage only when it works for my time. Am I on during the day? You bet!

Why do you think I’ve become a public supporter of Twitter and LinkedIn, because it’s fun?! Let me assure you, it’s about cash-money revenue-line business.

Just today I was coordinating a deal, answering questions for a prospect and solving a client problem via twitter ‘direct messages’ because that’s the medium THEY prefer. Faster than phone and email combined.

If we want to walk our talk of donor/client service, it’s time we go where they live. Web, tweets, text are growing as service mediums. If we try to force those we serve to use  only the mediums WE prefer well…think about the service situations in your life when you can’t get a person, just voicemail. No person, just a web-form or mailing address. Do you feel good about giving them your hard earned cash?

On this note of what I’m not…at AFP Fundraising Day last week someone said to me “you always look like you came right from Harry Rosen” – yes, a very kind compliment. 

But I’m a charity guy at heart so bank or no bank let me disclose that I get physically angry shopping for clothes. That’s money I could have given to the poor, the community, a person who needs job skills to feed their family. And like Sir Richard Branson says the tie has become a barrier – entrepreneurs are anti-tie and so am I.

Most people who know me know that I only buy suits once a year from Toronto’s own Tom & Tom Jr. . I was the happiest man alive when Costco started selling dress shirts and I don’t own ONE tie over $25 – for the past two years all my ties are less than $15 and pocket squares under $5 – and I buy them all on ONE road trip in June.

So myths dispelled dear network. 
You always knew I was a dork, sorry, nothing’s changed.

Remember – I’m ALWAYS at your service to share the secrets I’ve learned from the best social media experts

And my annual tie/shirt road trip happens this weekend. I’m taking orders if you’re interested, if we’re forced to wear suits why not have a little fun? Why not express yourself as Antonio shares below. Whether outgoing or as I used to say when I worked for charities “polished but poor” – be yourself, but be your BEST self.

Remember. This is work.
So work it.

Paul  

Psssst Men on twitter! Follow:

Your Strengths – Marcus Buckingham

I have recommended these books to hundreds 

In 2008 I listened to this first book on audio and it started me down a path of self discovery and love of business books.

Then I read took the Strength Finder 2.0 test and found out a couple insights into my business character that were SO powerful and different, they changed the way I thought about myself and how I do business. It is my hope that you pick this book up and it helps you.

The “Strength Based” movement is not just simple, but one of the keys to finding a more rewarding business life, and frankly a damn fun one too.


Speaking of fun, the most awesome read ( again I ate these on audio in just days including copious notes taken on the subway ) was his three follow up books ( First, Now , Go ) that help you take what you’ve learned about you – and rip your business a new workhole.

Ok, I’ve calmed down now. But you get my point.

Again, this is a short post but it’s because I’ve been recommending these so long the people I sent them to have bought copies and shared them with others. Recently I learned someone I helped embrace a strength-based life bought copies of the Strengthfinder for all 100 employees of their company.

If it’s in your budget, certainly if you are an entrepreneur or leader in a sector then MAKE time to attend the Art of Leadership on June 5.

But whatever you do, don’t miss picking up at least one of these books and as always, if you want to talk about them and what you’ve learned, coffee’s on me.

Ps. His follow up book on Leadership was a best seller if you get hooked and want to keep going.

AFP Fundraising Day

There aren’t many places fundraisers can go to feel normal, understood…

To talk shop, to meet people who not only “get” what you do but who can help you do it better!

On May 23 AFP is going to gather a few hundred people like you and we’re going to have a great time learning how to do better for causes that matter most.

If you’re wondering why it’ so awesome, here’s my story
If you want to get this most out of it, read these tips

There is still time left to join us!! 

I’m grateful and excited to be presenting with the ever-awesome Clare McDowall on my 2nd favourite topic behind planned giving… LinkedIn!

A quick tip, wonderful book booth host Dean has made a bunch of my most recommended “LinkedIn Log” available for sale! Don’t miss out on this great price and best LI resource!!

As usual though, I’ll be running my open networking dinner afterwards at Marche Brookfield Place.

And YES for those of you who can’t make it or can’t afford it, this is a dinner for you too! No RSVP, no cost, just networking…

Meet at 5:30pm at the MTConvention Centre registration table and we’ll make our way to Marche for 6:30pm- follow the twitter hashtag #AFPFrDay or me @UinvitedU for on the spot updates!

See you there!

Paul

Video killed the brochure star

Please forgive me dear network,

I don’t usually hide contacts but I had to be sure about the integrity and quality of work on this one.

Sometimes people seem too good to be true.

Right now I’m working on a few projects, for my work, professional associations and links to educational institutions and they all focus around the power of video. And one awesome company/dude.

Now, for many of us, for-profit and social-profit: Budget is the problem.

Jeff Morris with Two Dogs Media is our solution.

I can sum up his attitude with his own words:
We love our clients. We respect their budgets

How can he afford to offer HD Video with all the digital trimmings ( green-screen, logo stuff etc… ) at low cost?

Why he has a studio right downtown, on the PATH right above a subway station.

Much of his work is done for fortune 500 corporations and organizations that use it for internal use.. and I don’t want to seem like I’m plugging my employer… so I’ll simply connect you with Jeff and encourage you to call or tweet him for a quote.

You and I both know a 2 minute video will do more for your website than any downloadable PDF especially in the age of smartphones and tablets – so get to it dear network!

Yeah so ummm Jeff. This post may come as a surprise but it’s because you’re awesome and everyone who has worked with you told me so – again, it’s wrong for me to keep your name to m’self. Please take care of my network who call. I highly value them and want success for them, which is why I wrote this – I know you’re the guy for the job.

With gratitude and respect,

Paul

Why I enjoy being unfair

People often tell me
“I didn’t hear about your event…”
“Why did you choose that person to help..”
“You’re hard to get a hold of (outside of work)”
How I spend my time with others is connected to my twitter handle @UinvitedU , that it means excellence, my personal definition of it.


Last month at a Humber Fundraising Program event I was lucky enough to win a cool prize, a full day tour of two Niagara wineries!
and I promised to donate the prize back to the class in gratitude for all the program has done for me (I’m not a graduate).

But like donors can be tricky
as a fundraiser there is NOTHING more delicious than being a pain the butt donor.

So HOW did I choose the winners?

A couple years back I was hit with a professional setback, much like the one Steve Jobs talks about below. It changed my outlook on work – that I needed to give myself permission to be a jerk on my own time. After all, who am I? Nobody! So I can be a jerk who lives viciously by my own values and beliefs, because we’re all just one layoff and accident away from failure and death – I know that sounds harsh but it can be a liberating thought ( seriously, watch the Steve Jobs thing ).

I’m a big fan of the Successories brand. Some people consider them to be an 80’s throwback but I find they can be truly inspirational – and that passion capital is something I felt missing very often in the grey cubicle-filled offices so many fundraisers work in. Integrity of character, I believe is the root of professional excellence, the path to success and worth the trouble it often causes to keep.

After all, values mean nothing to have – until they are costing you something to keep

So as usual like every year I tested the Humber class. Observed and gave people chances to stick their neck out, participate in my crazy networking shenanigans and went in search of Character. Winner of the “stick my neck out” is Jane Leaver and winner of “who classmates feel has character, integrity and will make an impact on the profession” Kyla Makela. Congratulations ladies. This is just a tiny nod of respect from me, and your peers.

But of course, being Mr. Networking I wanted this to be a day of relationship building, learning and fun! And what better teachers than two of my favourite Golden Crabs, Clare McDowall and Humber Alumni, Brock Warner who will also be going on the trip as the prize is for four people.

Have a great time crew. And to you kind reader, I encourage you to start being totally unfair in your life, start expressing your most deeply held values – right now I’m coaching ten people to host their own networking event, speaking session, mastermind and award.

A shout out to the man who helped create the platform for a special program at Humber. Ken Wyman, what a guy ( click and read why ). Did you know Ken’s going on a sabbatical for a year? I’m going to be toasting him in June at an unofficial networking event, stay tuned for details…

In our jobs and professional lives we HAVE to be politically correct, “fair”, impartial, sensitive – how @!?$#*% boring. I’m tired of it. I want to reward integrity, kindness, awesomeness, guts and I’m tired of a world that rewards playing it safe, kissing butt and entitlement.

If you haven’t seen it, tough out the 15 mins it’s worth it. One of the greatest talks ever given by the late Steve Jobs – another well known jerk who lived by his own rules and ended up changing the world.

It is one of the greatest hints at the roots of character I’ve seen in a while – enjoy!

Paul

A lesson at the Opera

A confession.
I was an English Literature major in University
I am a classically trained Violinist
I am a published poet
But I’m not really Mr. Culture. 
My closest friends know me as the guy who hates pants ( if it was socially acceptable to wear shorts 24/7, I would )
So, when my beloved Globe published this article:
I was offended …but secretly feared they were right. My hyper-connectedness is something I relish with delight, the speed in which I can now find, ingest and share information can be consuming.
So! Off to the Opera I went. Thank goodness a friend guided me and sent to me the Canadian Opera Company’s upcoming run of Semele. “If you’re going to try out Opera, this is the one to start with”.
I’m not going to lie, the first hour was hell. 
I WAS twitching, itching and aching. It reminded me of the first time I tried to really meditatively pray to (my personal) God.It was uncomfortable, but in the end, equally healthy for my body and soul.
Now, again, I’m no culturatti – but why didn’t anyone tell me Opera could be cool, edgy, funny, racy, raunchy and outright fun?
This particular production is a special treat.
Here we have a hundred year old Opera, given new flavour by fascinating artist Zhang Huan.
I had JUST read about everything he is doing in Toronto … I’m looking forward to visiting his AGO Exhibit
Check out the cool 450 year old stage he rebuilt and yes, there IS fighting Sumo wrestlers….
So, have you been wondering about the Opera? A beautiful new home, clear subtitles ( this one is in English ) and always great stories make it worth trying out.
To me, Opera is to art what Classical is to music.
I love movies, I go a lot.
But Lou Bega’s 5th Mambo is no Mozart’s 9th symphony.
As much as I love LinkedIn and Twitter, they help me to express thoughts…we need more mediums that help us to make space to reflect and think.I certainly walked out of this production, in a thoughtful mood.
Thanks as always Globe and Mail and the Canadian Opera Company!

 

Presentation Secrets

Seth Godin often says:
If your goal is to share your message and help others
It’s selfish to not tell your secrets
Telling your secrets makes you up your game
Until your product is just you.
And no-one can do you better than you.
I often get compliments on my presentation style – but the number ONE question I get is “where did you get that awesome powerpoint clicker?”.
Technically, Al Gore (see tip 5).
But it was more my annoyance of going to so many conferences and speaking sessions where we had paid the plenary speaker thousands of dollars and they couldn’t spend a couple bucks on a clicker. It’s distracting for me when you walk across the stage and hit a button on your laptop – it’s embarrassing for you if you’re the speaker.
Now the Logitech R800 is the next-generation of what I use but it’s the Cadillac!
Green laser for better clarity, easy to use buttons with and ergonomic design and that count-down timer is a MUST to respect the time of those you’re speaking to
Here’s the promo video:
But! The tools are just tools. The medium is the message right?
And so more secrets revealed, my favourite book on the architecture:
The design is the elegant Garr Reynold’s Presentation Zen
And a great book “Speak Easy” which was a fast read but the tips have stuck with me for years…
So! Now that you have my secrets – get presenting!
As always, if I can help, I’m at your service,

 

 

UnMarketing: Revised and Updated by Scott Stratten

The integrity of Scott Stratten to update and revise his book simply astounds me.

Here’s my previous post on why this book ALREADY ruled.

Frankly. The book was still one of the leading voices and still my number one most recommended to understand the what, the why and the tone of business + social media.

The cycle wasn’t over, the book wasn’t overly stale.
There was money left to squeeze Scott.

Scott does a lot of talk about authenticity in the book.
He walked that talk with his actions not his words.

I tip my hat to you sir. ( and tweet it too )
And I’ll share your message every chance I get.

Enjoy a damn good updated talk by Scott below…

Paul

 

End Malaria: Good Cause Great Read

 

I don’t often ask readers to buy books but for $20 you’ll help this cause AND yourself. Talk about a win-win.

One of the last of Seth Godin’s Domino Project publications this book is insanely packed with high-value ideas from 62 business authors you probably know and love.

A 1 minute video on the book:

I love that Michael Bungay Stanier even wrote a thoughtful reflection on “Working at the Speed of Seth” and even put a FREE podcast featuring all authors online.

Why did this book appeal to me? LOOK at this author list!!!

Now, I read it flying to a conference. For the business traveler I think this is the perfect thought-instigator to read in transit. Me personally, it hit at that moment when you’re between the clouds – above operations, below pie-in-the-sky ideas: Where ideas about how to improve your real work world can happen

Some items I found invaluable:

  • Kevin Kelly, founder of Wired: What is the pinnacle of personal, professional skill? His insight from experience moved me.
  • Roger Martin, of the Rotman School drops some operational wisdom on how his concept of “thin slicing” actually opens up time for leaders to do their best work.
  • Mitch Joel, of Twist Image is the ultimate person to advise today’s professional on how to be CEO of Me Inc. His thoughts stung with 2012 truth on what Google says about you.
  • Three words from Ann Landers from another social media leader Scott Stratten are a great reminder of what matters and what’s fluff.
  • Premal Shah of Paypal now of Kiva who scaled from $1MM in 1 year to now $1MM each 5 days talks about how to plan for and handle rapid growth ( and not to fear it!! )
  • Michael Bungay Stainer a powerhouse in his own right talks about the power of scars and how we tell our own story. To ourselves as well as others.
  • Gary Vaynerchuk on the best marketing strategy in the world is as always, viciously on point.
  • Sally Hogshead of Fascinate never disappoints with her cheeky but powerful style: A note for the ‘haters’ and why having them is good for business.
  • BizRockstar Tom Peters’ 5 tips on achieving excellence found it’s way to my fridge in 24 hours.
  • Business book Titans; Nancy Duarte of Slideology, Patrick Lencioni, Keith Ferrazzi and of course the awesome Seth Godin himself the list goes on and on!!!

This book helps you think and rethink every aspect of business life but to me the value is in helping you:

1) Deal with problems you face now
2) Cultivating your own and team excellence
3) Creating a practical but better future

I also have a whole new list of great authors added to my twitter feed that are now rocking my daily world!

If you’re a @Strombo fan from CBC he featured the book on his program and Seth today too – enjoy!

So TODAY ( and on April 25th especially ) buy and enjoy this book.

Congrats to the team on the latest award too!

Ending Malaria is what you’ll do for the world.
Creating power in your world is what you’ll do for you.

Paul

 

Teams and Trust

What a delicious business book moment! My favourite business news column reviewed two of my all time favourite books on the concept of trust in teams!
If you don’t follow the Globe Careers team on Twitter or LinkedIn – I highly recommend them.

Patrick Lencioni is one of my all time favourite business
book authors because of how he uses the fable format. It makes for a
more readable book, more memorable lessons because you are discussing
theory AND case studies at the same time – powerful.

The 5 Dysfunctions of a Team
is one of his global best sellers because it addresses the real
challenges that teams face in the office and comes up with solutions I
know work as I now know over 10 teams who have used it to solve issues
and boost productivity. I’m a fan of the audio book.

The second book in the article is Stephen MR Covey’s “The Speed of Trust
One of the shortest audio books around, and the most powerful in it’s discussion points and office solutions for issues around Trust. Don’t let the simplicity and the aw-shucks attitude fool you – this book solves real problems.

Lastly a quick plug for the thoughts from a peer I trust greatly, Promod Sharma. An Actuary turned blogger and media expert, Trust is the topic of his 2012. Enjoy!

Some of the greatest office problems I have ever faced were solved using techniques from these two books and advice from Promod– enjoy the read and as always please share your thoughts below!
Continued success in all you do,

Paul

Bonus. Two quick great video’s on the books!