As a self-professed “social-business professional” I shouldn’t be surprised, it began with a tweet.
From a top contact of mine, Lisa Taylor. Who is also a recognized leader in business around an emerging trend in personal career evolution; the legacy career ( but that’s another post).
“Paul I know you love Scott Stratten, did you know he’s speaking near your office next week?” – I went nuts. Scott is quickly becoming the professor of social business, his first 
book “Unmarketing” was a best seller and I’ve personally recommended it to 1000 people. He just published his second book and a Toronto talk was nowhere on his speaking schedule.
But this was a private talk. To a group I wasn’t aware of, even as a weekly Toronto Star reader. I read articles and knew they have great resources for small business but here is a club to help what Statistics Canada tells us is actually 98% of all employer business in Canada: Small Business!
Enter, the Star Business Club
They had Scott in for a talk on social business for their inaugural event this week. What a home run. I heard about the value of this group from the business owners who attended. The case studies in the paper each week, video education, the well resourced private site and I must say as a networking enthusiast myself I could see the result of a club that is curated for quality of membe
r vs. an open group for anyone trying to get rick quick.
My favourite part of Scott’s talk was the power of the third circle of engagement: the revenue of social reach.
I also left finally understanding more about how Scott has connected with his tribe worldwide through a VERY unorthodox version of engagement Vs. promotion. It sounds simple but it’s a paradigm shift in how business professionals communicate ( ask me next time you see me ).
In the mean time, BizClub t
eam, you rocked this event:
Thank you for being awesome.
You can join the club here, get LinkedIn and follow them on Twitter – but get on board dear network. This isn’t just a club, it’s a group of peers who care about each other’s success.
I leave you with my favourite resource for small biz, see you at the next event!
Thanks for the info Paul. By chance I heard of the Star Business Club earlier today but wasn't sure of the name. I was about to search online and found your post first.
I've registered. The website is a tad confusing, and cluttered. There's no place for members to add a Twitter handle (corporate or personal). There's no favicon yet. We can't even add our photos.
Maybe enhancements are on the way.